Independent Marketing

Much of last year was an experiment in self-publishing, learning the software available, formatting for eBook and print layouts, and navigating the various markets and tools to make the books available for sale. I won't claim to be an expert on all the options. I can describe my experience. At some length.

For the Garbageland eBook, I distributed it through what I thought were the big four marketplaces: Amazon, Barnes and Noble, iTunes, and Google Play (generally for Android devices but like B&N the eBook can be read in any eReader). The first two had easy to use websites, interfaces, and reports which I will continue to use (though we'll see about B&N if it survives).

Google was problematic perhaps because of a technical glitch. Sales were exactly one copy and so seems not worth the trouble. I did not make the time to upload Dreams Like Snowflakes there.

As for iTunes, the reporting interface was fine, but the uploading of books requires one to use an Apple device with an Intel processor. I understand Apple's philosophy of quality control, but an eBook at its most basic is HTML and XML, nothing very threatening. I had to borrow a friend's laptop to get Garbageland uploaded and since sales in iTunes were also in the single digits, decided against the time/effort to upload future releases there.

For print publication I chose Lightning Source, a division of Ingram. Other options would not make the print version easily available to not only Amazon and B&N but to any independent bookstore as well as to libraries (on which I have not yet focused enough time.)

To get the word out about releases I used three methods.

E-Mail List:

Syndicate content